Make A Difference
Change The World
More Than Just Clothing
Our mission is all about spreading awareness in style. Our clothes aren't just threads, they're stories of hope, courage, and solidarity. Each color in our logo represents a different form of cancer. And here's the kicker – 15% of net profits goes straight to organizations and individuals fighting the good fight. So, when you rock our gear, you're not just looking fly, you're making a real difference. Join us in the fight, one tee at a time!
Proud partner of
Sunshine Kids
At The Cancer Initiative, we’re proud to partner with The Sunshine Kids Foundation, a fantastic organization dedicated to bringing joy and fun to kids battling cancer. Founded by the amazing Rhoda Tomasco in 1982, The Sunshine Kids Foundation creates exciting group activities and unforgettable adventures for young cancer patients. From thrilling trips to creative arts and crafts, they ensure that these brave kids get to experience the pure joy of being a kid. And the best part? Every activity is completely free for the children and their families! Together, we’re spreading sunshine, one smile at a time.
get the inside scoop
stories of courage
Step into the heartwarming world of TheCancerInitiative's latest stories and news. You're invited to join on a journey of courage, resilience, and unwavering support. Discover firsthand accounts of individuals triumphing over adversity, and witness the profound impact of our brand's efforts in raising cancer awareness. From heartwarming success stories to incredible feats of resilience, this page is your window into a world of hope and inspiration. Click to read more and become a part of our mission to make a difference, one story at a time.
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