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Our Story

Hey there, I'm Stefan! This is The Cancer Initiative – a brand with a whole lot of heart and a whole lot of hope. Cancer has hit my family and friends hard. Watching them fight sparked something in me – a desire to do more. So, The Cancer Initiative was born! We're not just about clothes; we're about spreading awareness, funding research, and lending a hand to those battling cancer. Join us as we turn threads into hope and make our mark on the fight against cancer. Thanks for being part of the journey. - Stefan


What do the colors represent?

Each embroidered color in our logo represents a different form of cancer.

GOLD: Childhood cancer

DARK BLUE: Colon cancer

RED: Blood cancer

YELLOW: Bone cancer

GREY: Brain cancer

PINK: Breast cancer

EMERALD GREEN: Liver cancer

PERIWINKLE: Esophageal cancer

BURGUNDY: Head & Neck cancer

ORANGE: Kidney Cancer

TEAL: Ovarian cancer

PURPLE: Pancreatic cancer

LIGHT BLUE: Prostate cancer

PEACH: Uterine cancer

LIME: Lymphoma

LIGHT GREEN: Gallbladder & Bile Duct cancer