Our Story
What do the colors represent?
Each embroidered color in our logo represents a different form of cancer.
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Hey there, I'm Stefan! This is The Cancer Initiative – a brand with a whole lot of heart and a whole lot of hope. Cancer has hit my family and friends hard. Watching them fight sparked something in me – a desire to do more. So, The Cancer Initiative was born! We're not just about clothes; we're about spreading awareness, funding research, and lending a hand to those battling cancer. Join us as we turn threads into hope and make our mark on the fight against cancer. Thanks for being part of the journey. - Stefan
Each embroidered color in our logo represents a different form of cancer.
GOLD: Childhood cancer
DARK BLUE: Colon cancer
RED: Blood cancer
YELLOW: Bone cancer
GREY: Brain cancer
PINK: Breast cancer
EMERALD GREEN: Liver cancer
PERIWINKLE: Esophageal cancer
BURGUNDY: Head & Neck cancer
ORANGE: Kidney Cancer
TEAL: Ovarian cancer
PURPLE: Pancreatic cancer
LIGHT BLUE: Prostate cancer
PEACH: Uterine cancer
LIME: Lymphoma
LIGHT GREEN: Gallbladder & Bile Duct cancer